Myer high-end department store in Australia and major sponsor of Spring Racing, invited Vivien Sheriff to be their guest of honour at the Melbourne Cup Carnival 2016.
Vivien, along with the editor of Vogue Australia, judged the prestigious best dressed ‘Fashions On The Fields’ competition, which takes place within the newest hospitality area of Flemington Racecourse, known as ‘The Park’.
Vivien was highly impressed with the headpieces and the Melbourne Cup Carnival in general;
“The level of the headwear was magnificent, with a real focus on structural avant garde headpieces as opposed to traditional hats that you tend to see at Royal Ascot.
The overall effort ladies go to is really quite something. The Melbourne Cup is a national holiday in Australia and this is reflected in the level of care that they go to in curating some stunning headpiece and outfit combinations”