Goodwood Racecourse

From 2012 to 2014 Vivien Sheriff had the honour of acting as Official Milliner to Goodwood Racecourse.

Both members of the Walpole British Luxury group, it was clear from the outset that Goodwood and Vivien Sheriff had great synergy in terms of shared core values and brand DNA; the strong affiliation with the countryside and embracing the beauty of nature (Goodwood is considered by many to be the most beautiful racecourse in the world).

Not to mention Goodwood estate being home to some of the world’s best headwear which are annually on show at the Glorious Goodwood and Goodwood Revival events.

In honour of our prestigious brand partnership with Goodwood, we were commissioned to develop The Official Limited Edition Goodwood Panama, the Panama hat being an icon of the Goodwood brand.

The Limited Edition men's and women's hats were sold exclusively at our flagship stockist, Harrods in Knightsbridge.

Only 100 panama hats were created and each one was numbered and signed off by Vivien for authenticity.

Harrods quickly sold out of the highly coveted limited edition panamas, which can now be spotted making their annual outings in the exclusive Richmond Enclosure during race days.

Additionally, as Official Milliner, Vivien dressed key high profile attendees and hosted a series of exclusive styling events at the VVIP private members club on the Goodwood estate, the Kennels.

The partnership garnered great interest and gained magazine coverage within key lifestyle and fashion titles. Vivien was also asked by Gok Wan and C4 presenters to commentate on the fashions at Glorious Goodwood Ladies Day.